Hello,

I'm Jason Fox, a content designer with about 10 years of experience.

My passions lie in helping teammates thrive and making experiences more useful by putting language first.

Over the last few years, I've had the chance to develop my technical expertise in working with LLMs. I've developed several evaluation rubrics, know the ins-and-outs of delivering prompts to models, and enjoy getting hands-on with code (but no, I will not allow json as a nickname).

My content design principles:

Embrace systems

Consistency, connectedness, and scale

Empower people

Thriving individuals drive business growth

Use evidence

Data enhances intuition

Experiment

Failure is a learning opportunity

An LLM content generation and evaluation tool for Zillow

Try the toolContent journey LLM prompt and content generation and evaluation tool.
My portfolio
This portfolio collection includes a bite-sized assortment of my recent work. If you'd like a more in-depth tour of my portfolio, send me an email: jasongfox@gmail.com
Recent work (2020 to 2025)
My video content
After nearly a decade of writing long form content on all things UX writing and content design, I experimented with short-form video content. It’s been an immensely refreshing change. I’ve included a sample below and have many more on Vimeo.
Visit my Vimeo page

Recent talks and workshops

I'm passionate about showing and sharing my work with the content community. In addition to regularly speaking at conferences, I've also designed and run a variety of workshops at shops like The UX Content Collective.

Hold my 🎉
‍
Button Conf 2023
A talk on how we've gone overboard with celebration in UX content and how to get back on track.

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Elevating product experience with tone
The UX Content Collective
Exploring how to create deep, nuanced shades of tone that accommodate end-to-end experiences.

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Advanced Figma for content designers
The UX Content Collective
Teaching content designers to enhance their work through content-first practices in Figma.

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Content operations at scale
Button Workshop Days
A 2-day workshop on how to plan, build, and implement content design at scale.


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