Staff Systems Designer, Language
Application from Jason FoxView resume|PDF
Hi Netflix,
I have been, at the very least, 15 different types of content practitioner for at least 100 different types of users. And anyone who has helped a team succeed by putting language first will know exactly what I'm talking about.
Yet whether I'm leading workshops to chart a team's content systems and strategies or defining a new information architecture on a legacy knowledge base, I never lose sight of my goals to simplify, share, and learn.
Over the last 2 years, I've found myself responsible for building storage, retrieval, delivery, and management infrastructure for our team's decentralized corpus of content standards. I've written the context, built the systems, managed the integrations, and influenced the stakeholders.
In one of my recent efforts, I wrangled 250+ content design standards and built them into an AI content system. This involved:
- Auditing and tagging every standard with governance metadata
- Defining a new information architecture for the entire corpus
- Building a Bitbucket repository as our context storage
- Building an MCP server and ensuring it had the capability to serve the metadata-enriched standards
- Designing system prompt components, like a metadata decision matrix, so tools can retrieve the right standard efficiently
- Building the pipeline to our AI tooling
- Finally, measuring the impact of that work on our AI performance
I don't have this work in my portfolio yet, but I'd love to put together a presentation for you.
Thanks and best regards,
Jason Fox

AI content operations at Atlassian
Content Design Lead, AI Tooling
Designing evaluation frameworks, building prompt testing tools, and establishing content standards governance for AI-assisted authoring across internal tooling and developer teams.
- ·Built double-blind evaluation rubrics for AI-generated release notes across 6 quality dimensions
- ·Developed a prompt evaluation tool for parallel variant testing and output comparison
- ·Audited and designed governance architecture for 260+ content standards across 9 Confluence spaces
UX Content Collective Workshop
AI in Content Design: Hands-On Building
Teaching content designers to stop using AI as an assistant and start using it as a building material. No coding experience required.
Learn more
Robinhood's 24 Hour Market
Senior Staff Content Designer
Navigating compliance, conceptual density, and content systems to help customers trade on their own terms.
- ·Discovered a market price tooltip causing 7% more bounces and 12% higher abandonment
- ·Designed SEC Reg BI-compliant conversational patterns that educate without recommending
- ·Served as implementation lead in Robinhood's content governance council
More from the portfolio and workshop
Content design for Netflix payments
Speculative case study crafting content hypotheses, guidelines, and Figma components for Netflix payments experiments using the 18F hypothesis framework. Not commissioned by Netflix.
Tone Spectrum Explorer
An interactive tool that systematizes voice and tone into machine-readable standards. Explores 50+ linguistic devices across 5 tone spectrums and generates exportable content standards.
New admin experiences at Atlassian
Led content design for Jira and Confluence admin onboarding — narrative arcs, content models, and a hypothesis-driven approach that improved retention at the 2-week mark.
Content Journey
A tool pairing content design context with LLM evaluation. Connected Claude and GPT-4 so one model evaluates the other's output against clarity, tone, and accessibility rubrics.
Content Standards Checker
A CLI tool that scans codebases for content issues using AI. Auto-detects industry, evaluates against inclusive language and accessibility standards, and returns actionable suggestions.
Peer-to-peer payments at Chime
Led a content experiment that improved peer-to-peer payments by 16%. Proved that simplifying language outperformed adding specificity — a lesson in trusting users.
Refining Oracle's voice and tone
Distilled voice and tone from 5 of Oracle's core products into actionable design resources through content auditing, user research, and voice mapping.
Let's talk
I'd love to discuss how my experience building AI content systems, information architecture, and content governance can help Netflix's language systems become a superpower.