JSNFX Logo
Jason Fox
Menu
Jason Fox/Netflix
Netflix

Staff Systems Designer, Language

Application from Jason FoxView resume|PDF


Hi Netflix,

I have been, at the very least, 15 different types of content practitioner for at least 100 different types of users. And anyone who has helped a team succeed by putting language first will know exactly what I'm talking about.

Yet whether I'm leading workshops to chart a team's content systems and strategies or defining a new information architecture on a legacy knowledge base, I never lose sight of my goals to simplify, share, and learn.

Over the last 2 years, I've found myself responsible for building storage, retrieval, delivery, and management infrastructure for our team's decentralized corpus of content standards. I've written the context, built the systems, managed the integrations, and influenced the stakeholders.

In one of my recent efforts, I wrangled 250+ content design standards and built them into an AI content system. This involved:

  1. Auditing and tagging every standard with governance metadata
  2. Defining a new information architecture for the entire corpus
  3. Building a Bitbucket repository as our context storage
  4. Building an MCP server and ensuring it had the capability to serve the metadata-enriched standards
  5. Designing system prompt components, like a metadata decision matrix, so tools can retrieve the right standard efficiently
  6. Building the pipeline to our AI tooling
  7. Finally, measuring the impact of that work on our AI performance

I don't have this work in my portfolio yet, but I'd love to put together a presentation for you.

Thanks and best regards,
Jason Fox

Relevant work
AI content operations at Atlassian
Case study

AI content operations at Atlassian

Content Design Lead, AI Tooling

Designing evaluation frameworks, building prompt testing tools, and establishing content standards governance for AI-assisted authoring across internal tooling and developer teams.

  • ·Built double-blind evaluation rubrics for AI-generated release notes across 6 quality dimensions
  • ·Developed a prompt evaluation tool for parallel variant testing and output comparison
  • ·Audited and designed governance architecture for 260+ content standards across 9 Confluence spaces
View full case study

UX Content Collective Workshop

AI in Content Design: Hands-On Building

Teaching content designers to stop using AI as an assistant and start using it as a building material. No coding experience required.

Learn more
Robinhood's 24 Hour Market
Case study

Robinhood's 24 Hour Market

Senior Staff Content Designer

Navigating compliance, conceptual density, and content systems to help customers trade on their own terms.

  • ·Discovered a market price tooltip causing 7% more bounces and 12% higher abandonment
  • ·Designed SEC Reg BI-compliant conversational patterns that educate without recommending
  • ·Served as implementation lead in Robinhood's content governance council
View full case study

More from the portfolio and workshop

Content design for Netflix payments

Project

Speculative case study crafting content hypotheses, guidelines, and Figma components for Netflix payments experiments using the 18F hypothesis framework. Not commissioned by Netflix.

Figma componentsHypothesis-drivenSpeculative

Tone Spectrum Explorer

Project

An interactive tool that systematizes voice and tone into machine-readable standards. Explores 50+ linguistic devices across 5 tone spectrums and generates exportable content standards.

AI + linguisticsVoice & toneStandards generation

New admin experiences at Atlassian

Portfolio

Led content design for Jira and Confluence admin onboarding — narrative arcs, content models, and a hypothesis-driven approach that improved retention at the 2-week mark.

Content strategyOnboardingGrowth

Content Journey

Project

A tool pairing content design context with LLM evaluation. Connected Claude and GPT-4 so one model evaluates the other's output against clarity, tone, and accessibility rubrics.

LLM evaluationPrompt designContent standards

Content Standards Checker

Project

A CLI tool that scans codebases for content issues using AI. Auto-detects industry, evaluates against inclusive language and accessibility standards, and returns actionable suggestions.

Developer toolsContent lintingAI-powered

Peer-to-peer payments at Chime

Portfolio

Led a content experiment that improved peer-to-peer payments by 16%. Proved that simplifying language outperformed adding specificity — a lesson in trusting users.

A/B testingComprehensionUser research

Refining Oracle's voice and tone

Portfolio

Distilled voice and tone from 5 of Oracle's core products into actionable design resources through content auditing, user research, and voice mapping.

Voice mappingContent auditingEnterprise

Let's talk

I'd love to discuss how my experience building AI content systems, information architecture, and content governance can help Netflix's language systems become a superpower.