Refining Oracle's voice and tone
Distilling voice and tone from Oracle's core products into actionable design resources.
Enterprise Software
Goals
Distill the voice and tone from 5 of Oracle's core products into a set of resources for the design team.
My role
Audit Oracle's existing experiences, research, and public perception to discover the voice our brand had inherited and to design a set of tonal characteristics that would empower our enterprise users.
Voice and tone mapping
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